In recent years, China's mold enterprises to varying degrees by the impact of the global financial crisis. Luo Baihui, head of international mold and metal plastic suppliers, pointed out that Chinese mold companies should face up to this cold reality, actively face the current difficulties, calmly and calmly analyze the situation, formulate strategies, and adjust their structures, in order to adapt to the current situation, we should make rapid adjustment and take active measures in the aspects of contracting business, production and operation, equipment investment, technological transformation, financing and loan. China's mold industry needs to face six harsh realities 1, close attention to industry dynamics, sales situation and policy trends, we should pay close attention to the recent national policy. For example, in order to expand domestic demand, improve living standards, stimulate consumption, stimulate production and promote steady and relatively rapid economic growth, the state recently invested $15 billion in policy subsidies. Nationwide promotion of“Home appliances to the countryside”, in addition to the forthcoming“Steel and automobile revitalization plan” policy, which is undoubtedly home appliances, steel and automobile industry to bring good news. 2. To form an alliance, divide labor professionally, help each other and tide over difficulties together. Under the current cold current of financial crisis, all die and mold enterprises should strengthen communication and understanding, eliminate estrangement and put aside past differences, strengthen the unity of the industry, watch and help each other, to tide over difficulties. On the basis of mutual trust and mutual benefit, enterprises gradually build up the integrity system, strengthen cooperation, and gradually form a tactical combination and strategic alliance. Enterprises can undertake business in the name of the alliance, according to the enterprise situation and their own characteristics, after consultation, professional division of Labor. This can not only avoid vicious competition, reduce internal friction, to maintain the interests of the enterprise, but also give full play to the respective advantages of the enterprise, so as to make the best of their strengths and avoid weaknesses. This form of alliance is also conducive to the integration of resources, to achieve sharing, to avoid duplication of investment, reduce investment risks, improve the utilization of equipment. Of course, some enterprises can also establish a“Collaborative processing network” in the form of cooperation. In addition, subject to conditions, on a voluntary basis on both sides of the merger. 3. Strengthen the information construction, realize the enterprise modernization management, our country's mold enterprise is mostly the small and medium-sized enterprise, is from the workshop type or the family type enterprise grows up, so far, there are still many private enterprises or workshop-style, extensive management model. This kind of backward management level and the means, has seriously restricted the enterprise's development, more unable to adapt to the current fierce competition mold market, especially in the current grim economic situation, must have a rapid response mechanism and strain capacity, if not a set of advanced, information-based management system is difficult to achieve. Entrepreneurs should be aware of the information age, only through the application of information and network technology, can help enterprises to regulate internal business processes and strengthen the supply, business management, we should open up supply channels to minimize production and procurement costs, and improve the modern management level and operation efficiency of enterprises, so as to take the initiative in the market and seize the first opportunity.